The Rank-Boosting Approach for Your Business
Simply put, Yelp advertising partners’ services are intended to expand your reach to consumers on Yelp who are ready to purchase.
Strategized Yelp Campaign
Every single Yelp campaign is different. We will analyze the latest factors to best strategize how to bring your business qualified traffic from Yelp.
Profile Enhancement and Optimization
A well-crafted profile and portfolio impresses customers by telling a compelling story about your business. We will enable a dynamic photo slideshow, set up a Call to Action button, add video content, and restrict competitor ads from displaying on your page.
Fascinating Visuals
With engaging graphics, your business will have a strong first impression on Yelp, guiding users to explore your catalogue, and creating a lasting connection.
Important Business Highlights
Leveraging Yelp’s business highlights, we showcase your strengths, strengthening credibility and attracting clients seeking unique services.
Keyword Optimization and Management
One Two SEO will analyze your preferred keywords and strategize on how to rank your Yelp business page for words that bring qualified traffic that converts to real business.
Regular Yelp Connect Posts and Analytics
Because we maintain an active presence on your page, encouraging user interaction and community engagement, you will get regular posts to your page and analytics to see how your campaigns are performing and improve insights.
Reasons to Work with a Yelp Adverting Partner
Better Location Targeting
Your ads will be targeted by industry and intent and specific zip codes, neighborhoods, or counties to ensure you are not limited by address and generate more high-intent, high-value leads.
Discounts, Boosts, and Perks
With exclusive Yelp partner discounts and promotions, such as ad credits, free upgrades, and bundled pricing, you can stretch your advertising budget farther.
An Enhanced Profile
With profile optimization features, you can make your business stand out with portfolios, calls to action, logos, business highlights, slideshows, licenses, and more.
Special Access to Products and Features
We use campaign-optimizing tools like UTM tracking, API integration, video hosting, and more for better connection with Yelp users.
Advanced Tracking and Reporting
We have access to better data-driven analysis measuring the right metrics and help you better understand your advertising’s performance and results.
One Two SEO Yelp Ads Process
Consultation
Working with you to define goals, expectations, and implementation timelines for a shared vision.
Yelp Ad Setup
Establishing your Yelp listing strategically to ensure your audience is engaged.
Yelp Ad Launch
Using data-driven Yelp insights to improve lead generation potential through strategic keyword and location targeting.
Optimize
Constantly assess campaign performance, fine-tuning strategies to ensure optimal outcomes.
Campaign Analysis and Reporting
Monthly in-depth reports and regular submissions to assess Yelp lead quality alignment
Fast Facts - Advertising with Yelp Partners Works
220% Increase Directions and Map Views
When Yelp users seek directions to your business address, it is a clear sign they are ready to visit and make a purchase.
152% Increase Mobile Calls
With an average of 92 million unique monthly mobile users, incoming calls from Yelp customers signal a strong purchase intent.
113% Increase Website Visits
An increase in website traffic implies deeper research by potential customers. More website visits translate to increased leads within your sales funnel.
- Quick Conversion: 79% of Yelp visitors make purchases within a week after browsing for a business, with 51% making a purchase within a day.
- Intent-Driven Engagement: 82% of Yelp users turn to the platform with purchase intent already in mind.
- Purchase-Ready Users: A significant 92% of users reported that they sometimes, frequently, or almost always make a purchase after visiting Yelp
- Unbranded Searches (Exploration): 85% of searches on Yelp are unbranded, signifying users are open to discovering new businesses.
Paid vs. Organic Profile Features
Advertising on Yelp Alone vs. with Yelp Advertising Partner
| Aspect |  Advertising with Yelp Advertising Partner |
 Advertising on Yelp Alone |
|---|---|---|
| Targeting | Enhanced targeting capabilities with partner's assistance. | Basic targeting options available. |
| Budget Flexibility | Targeted budget allocation based on category and location. | No control over budget allocation. |
| Ad Design | Expert effective ads designed to attract more leads. | Responsible for creating and optimizing ads. |
| Ad Reach | Broader, Geo-Targeted ad reach. | Limited ad location targeting. |
| Expertise | Gain from partner's experience in Yelp advertising. | Relies on your own marketing knowledge. |
| Reporting and Analytics | Access to exclusive advanced analytics and insights with Yelp partner. | Access to Yelp's basic reporting tools. |
| Time Investment | Yelp partner takes care of management tasks. | Significant time needed for optimal campaign management. |
| Cost | Partner's dedicated support for campaign optimization and troubleshooting | Ads management takes 8 hours a month for a professional. |
| Support | Yelp partner takes care of management tasks. | Basic customer support from Yelp. |
| Business Highlights | Highlight your business for free when advertising over $870/month with Yelp partner, saving $150/month. | No additional incentives. |
| Advanced Monthly Reporting | In-depth monthly reports with actionable insights from Yelp partner. | Limited insights provided. |
| Bad Keywords Blocking | Proactive blocking of irrelevant keywords to optimize your campaign | N/A |
We Are a Smart Choice for Your Yelp Advertising Campaign
We are ready to help you capitalize on the positive impact of Yelp advertising and our unique relationship with them.
- Access to Yelp targeting and analytics tools for better optimization, tracking and support.
- No additional costs to your business thanks to discounted pricing and special promos.
- A single point of contact for less sales calls from Yelp.
- Generate high-quality leads.
- Yelp enhanced profile listing design, setup, and management
- Verified licenses badges for home/professional service companies
- Targeted business highlights for maximum exposure
- Remove competitor ads from your profile
- Monthly reporting and valuable insights to maximize ROI
Measuring the Impact of Yelp Ads
Additionally, Yelp advertising’ Partner dashboard offers crucial analytics that let companies track the effectiveness of their advertising over time. The Partner dashboard compiles key indicators, giving companies a thorough picture of the effectiveness of their advertising.
In addition to the monthly reports, you can track your results with
- Impressions
- Mobile Calls
- Mapped Directions
- Call Tracking
- Clicks
- Link Tracking
Frequently Asked Questions
Yelp Advertising Partner services cater to a wide array of industries, providing tailored strategies to ensure success. Here’s how different businesses can benefit:
| Restaurants and Food Services | Health and Wellness |
| Home Services | Fitness and Recreation |
| Retail | Pet Services |
| Real Estate | Arts and Culture |
| Automotive | Financial Services |
| Events and Entertainment | Home Decor |
| Education | Wedding Services |
| Travel and Hospitality | Healthcare |
| Technology and Software | Kids and Family |
| Fashion and Beauty | Industrial and Manufacturing |
| Professional Services: Lawyers, accountants, consultants, etc. | |
We optimize ads across diverse locations, ensuring your business message effectively resonates across different areas. Targeting various regions, our approach caters to your broader business goals.
No, it’s not a prerequisite. Even if you are new to Yelp advertising, there are often opportunities to benefit from new advertiser promotions and credits. Interestingly, having an existing Yelp business profile isn’t mandatory either.
As a small business with a physical location, we handle everything from profile creation, claiming, optimization, and ad setup. To put it simply, you can fall into one of these categories:
- A newly established business without a Yelp profile.
- An existing business with either a claimed or unclaimed business listing, poised to embark on Yelp Ads.
- A Yelp business listing looking to optimize your advertising strategy further.
Indeed, businesses with an enhanced profile can work with a Yelp partner. Depending on your billing structure, you might need to meet a specific monthly advertising threshold or opt for a maintenance fee.
Contact us to explore our promotions to ascertain eligibility criteria and determine if your business qualifies.
Results from collaborating with a Yelp Advertising Partner can surface within a few weeks. Initial engagement and traffic may appear as ads go live. Over a few months, ongoing optimization refines the strategy, leading to consistent performance improvements and measurable ROI.
Long-term success begins as campaigns are finely tuned for sustained growth.